Idgit Watch

President to Preempt Primetime Programming

Posted by danishova on February 6, 2009

Are you ready for “Obamavision”?:

Obama’s reps have alerted broadcasters that the president will hold a news conference Monday, according to network execs. It’s expected to eat up the first hour of prime time; that alone could cost broadcasters more than $9 million in lost ad revenue.

Obama’s also mulling a shorter prime-time appearance Feb. 16 tied to the economic stimulus package. And White House officials have said that on Feb. 24, Obama will address a joint session of Congress to give the equivalent of a two-hour State of the Union speech. Traditionally, the address to the joint houses of Congress given by the newly elected president is not called the SOTU; that’ll be next year’s speech.

Cool! We learned on the campaign trail that the Obama girls are on a restricted diet when it comes to their t.v. viewing and we all want to be like them, right? Now their Ivy League daddy is going to do what’s best for us and preempt some of America’s favorite shows so we can hear some more of his wonderful speeches.

Not only will we hear more of his glorious words, he will also be helping us kick the primetime t.v. habit. He knows how to kick addictions since he was a pothead himself, which makes him the best role model ever!

Of course those selfish Broadcasters are not happy about this because they will lose millions in advertising revenue.  I guess they didn’t get the message that we all need to “sacrifice” for the greater good:

Monday preemptions are particularly problematic for broadcasters, what with it becoming one of the most competitive nights this season. This Monday at 8, for instance, to accommodate Obamavision, Fox would have to pull an original episode of its extremely popular “House.” Price tag: about $3 million.

CBS would have to yank two of its successful sitcoms, “Big Bang Theory” and “How I Met Your Mother,” though the network would probably swap its expected-to-be-low-rated “Worst Week” at 9:30 p.m. for the “Big Bang” episode. Final price tag: about $2 mil.

ABC would probably start “The Bachelor” at 9 instead of 8, and scrub its 10 p.m. reality series “True Beauty.” Price tag: $1.5 million-ish.

And NBC might chose to preempt “Chuck.” Price tag: $1.5 million to $2 million.

One selfish, whiny broadcaster had this to say:

“Do people really want to come home after looking for a job, or after being at a job they hate, sit down to veg out in front of their favorite show — and he’s on again?” said one TV suit, who suspects/hopes the Average Joe’s reaction to too much Obamavision might be “nothing he’s going to say is going to help me get a job, or put food on the table.”

Said the TV suit: “He could lose a lot of goodwill doing this.”

Silly TV suit guy!  He doesn’t understand how grateful we will be to our charming, disarming President.


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