Irony alert: FTC ready to target bloggers for making false representations
Posted by danishova on April 3, 2009
By David Gelles in San Francisco
Advertisers in the US are bracing themselves for regulatory changes that they fear will curtail their efforts to tap into the fast-growing online social media phenomenon.
Revised guidelines on endorsements and testimonials by the Federal Trade Commission, now under review and expected to be adopted, would hold companies liable for untruthful statements made by bloggers and users of social networking sites who receive samples of their products.
The guidelines would also hold bloggers liable for the statements they make about products.
If a blogger received a free sample of skin lotion and then incorrectly claimed the product cured eczema, the FTC could sue the company for making false or unsubstantiated statements. The blogger could be sued for making false representations.
Hey, is there anyway we can we put the snake-oil-salesman-in-chief under the FTC’s purview for his false representations and broken promises? I’d like to have the Pelosi/Reid Congress scrutinized too. We can start with this doozie, although there’s plenty more to keep the FTC busy for a very long time.
“We will create jobs by the millions, save money by the billions, and unleash energy investment by the trillions”
Lo and behold, we have a brand new falsehood for the FTC to look into. I hope there’s a lot of money set aside in the budget to fund these investigations.