Danishova

Idgit Watch

Calvin Klein’s “targeted demographic”: Threesomes

Posted by danishova on June 15, 2009

 

See original wcbstv.com story to get better view of trashy SoHo billboard and video of the news story.

Barbara Lippert is Ad Critic for Adweek Media Magazine, and said the billboard seems like a desperate act for Calvin Klein.
"I think he really wants to get back into the ballpark because he doesn’t seem relevant anymore," Lippert said.
"The worst thing would be to get no attention at all. So if you need to throw in another two or three dudes to get that attention so people will say, ‘what’ and really give it a second look, he’ll do that."
"Any publicity is good publicity, and people are talking about it, and that’s all he wants," Stephens said.
Asked about the message in the ad, a Calvin Klein spokesman said the "intention was to create a very sexy campaign that speaks to our targeted demographic."

Don’t buy Calvin Klein jeans and thus prove to these marketing geniuses that any publicity is not good publicity. Levis are much better jeans anyway.

 

UPDATE:

My bad.  Better picture available from Fox, and it’s not a threesome, it’s a quad. 1 girl, 3 “men”. Although one of the “men” looks like he was slipped a date rape drug or something.

 

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